Italian Outdoor Group it’s an Assosport group that brings together the leading Italian companies in the production, import and distribution of products for outdoor activities and mountain sports.
ProWinter 2026
January 11-13, Bolzano
The leading event for the mountain and winter sports industry returns to Bolzano. Three days dedicated to outdoor retailers and professionals, featuring the latest product innovations, networking opportunities, and a rich program of talks and meetings.
The Italian Outdoor Group of Assosport has long collaborated with Outdoor&Running Business Days, Italy’s leading event dedicated to the outdoor and summer running industry. In 2026, the event will become international thanks to the involvement of EOG, further expanding its reach.
GVO is an alliance between industry and distribution created to promote shared initiatives aimed at protecting the value of outdoor brands and specialized retail banners. A strategic project that strengthens the entire supply chain and supports the growth of the sector.
Professional training as a driver of value creation. A full day of hands-on training with designers, technicians and R&D managers from leading brands, focusing on new technologies, products and key selling arguments.
Outdoor Scenario represents the evolution of Accademia Outdoor Pro: the training event dedicated to staff from specialized retail stores, designed to update skills and knowledge in an ever-evolving market.
With this claim, the first initiative promoted by GVO – Gruppo Valore Outdoor was launched: Sales Off Rescheduling. A communication campaign aimed at raising awareness among end consumers about the sales calendar, which is currently scheduled too far in advance compared to the actual end of the season.
Playing alone or playing as a team makes the difference.
Being a member of IOG means working together to promote market growth and safeguard the value of the Italian outdoor industry. Large and small companies side by side, united by a shared interest in tackling market challenges more effectively, sharing their experiences in a pre-competitive environment where good ideas make the difference.
Every month, Punto IOG takes you inside the latest news of the outdoor sector: market trends, future scenarios, and activities by the Italian Outdoor Group, featured in the pages of Outdoor Magazine.