MICHELIN

JV International is the strategic partner chosen by Michelin for the design, development and production of Michelin-branded high-performance soles. JV International is based in Italy, with headquarters near Como and product & business development centres in Verona. In China, the headquarters are in Hong Kong, with a production site and an R&D centre. The Italian facility is responsible for implementing the strategic plan, managing technology screening, R&D direction, design development, partner relations management and marketing and communication activities for the Michelin brand.