Professional training as a foundation for value creation. A full day of hands-on training with designers, technicians, and R&D managers from leading brands, focused on acquiring the best insights on new products and applied technologies.
Outdoor Scenario is the natural evolution of Accademia Outdoor Pro, the traditional Italian Outdoor Group event dedicated to the training of sales staff in specialized retail stores
*Outdoor Scenario brings together Accademia Outdoor Pro and the Italian Outdoor Forum, creating a unique event in the Italian landscape.
An opportunity to broaden perspectives on products, the market, and emerging trends, share knowledge, and shape the future of the outdoor sector together.
Outdoor Scenario is much more than a training event: it is a space for meeting, inspiration, and growth.
Thanks to the active participation of leading brands and industry professionals, we tackle key topics such as:
Product innovation
Consumer evolution
Sustainability and corporate responsibility
Strategies to enhance and protect the outdoor market
We are living in a time of great transformation.
New scenarios, new challenges, new opportunities.
Outdoor Scenario is a true call to action for those who want to be at the forefront of change: companies, retailers, and industry professionals.
Outdoor Scenario takes place annually in March in Verona.
Thanks to the strength of its network of member companies, Italian Outdoor Group is able to negotiate preferential terms for participation in Italy’s leading trade fairs in the sector, offering exclusive benefits to all its members.
Discover our partnerships:
In 2024, Italian Outdoor Group established a partnership with Fiera Bolzano to develop a project dedicated to the outdoor sector. The agreement was expanded in 2025 with the involvement of MagNet, giving rise to Prowinter Outdoor, a new format within the Prowinter trade fair entirely focused on the winter outdoor world.
The goal is to broaden the event’s offering, historically focused on the ski and rental sector, by engaging the entire outdoor community and providing new opportunities for visibility, networking, and business.
The Italian Outdoor Group of Assosport boasts a solid and long-standing partnership with Outdoor&Running Business Days (ORBDAYS), Italy’s leading event dedicated to the outdoor and running sectors. Built over the years, this collaboration serves as a benchmark for member companies and the entire industry, promoting growth, innovation, and internationalization.
Piazza IOG was created as an initiative aimed at establishing a focal point within the sector’s key trade fairs, such as ProWinter Outdoor and Outdoor&Running Business Days, which are dedicated to industry professionals.
It is a physical space for inspiration, networking, and engagement, open to companies, retailers, and the media. The area is animated by a program of meetings and technical presentations organized by leading brands, designed to inform and inspire the large audience of industry professionals.
GVO – Gruppo Valore Outdoor is the name of an alliance between industry and distribution, created to promote initiatives with the shared goal of protecting the value of outdoor brands and specialized retail banners.
In an increasingly competitive and sometimes chaotic market, the GVO alliance serves as a model for self-regulation in industry–distribution relations, with a program of activities aimed at raising awareness among end consumers on topics such as end-of-season sales management, conscious purchasing, the importance of technical innovation, and the sustainability of products offered by the leading brands in the outdoor industry.
The GVO alliance, established in 2022, now includes many of the leading brands and distributors in the outdoor industry, such as AKU, SCARPA, C.A.M.P., FERRINO, FIZAN, GARSPORT, JV INT. (SOLES BY MICHELIN), LA SPORTIVA, MASTERS, MGM (KAYLAND, TREZETA), NOV.ITA, SALEWA, PANORAMA DIFFUSION, STECOLFLEX (REDELK, SPORTSPHERE), VIBRAM, as well as a growing number of retailers engaged in the group’s first initiative: a communication campaign focused on the end-of-season sales calendar.
With this claim, the first initiative promoted by GVO – Gruppo Valore Outdoor was launched: a communication campaign aimed at raising awareness among end consumers about the sales calendar, which is currently scheduled too far in advance compared to the actual end of the season.
This situation undermines the value of products on one hand and leads to a substantial loss of profit for retailers on the other, at a time of year when seasonal products have not yet fulfilled their true purpose.
The initiative was launched during the 2022 winter season.
Assosport
Piazza delle Istituzioni, 11
31100 – Treviso
phone +39 0422 294 373
Italian Outdoor Group è un gruppo di Assosport che riunisce le principali imprese italiane leader nella produzione, importazione e distribuzione di articoli per l’outdoor e il movimento sportivo della montagna.
