{"id":14283,"date":"2022-12-05T16:29:15","date_gmt":"2022-12-05T16:29:15","guid":{"rendered":"https:\/\/italianoutdoorgroup.it\/gvo-montagna-dimezzata\/"},"modified":"2026-03-02T14:54:33","modified_gmt":"2026-03-02T14:54:33","slug":"gvo-montagna-dimezzata","status":"publish","type":"page","link":"https:\/\/italianoutdoorgroup.it\/en\/gvo-montagna-dimezzata\/","title":{"rendered":"GVO montagna dimezzata"},"content":{"rendered":"\t\t
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\u00a0<\/p>

We defend the value of the mountains, of the products, and of the companies that represent them.<\/strong>
Because we believe that a few weeks on sale should not compromise months or years of research and innovation, along with the work of the women and men who dedicate themselves every day to offering the market excellent products at a fair price.<\/span><\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Gruppo Valore Outdoor<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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GVO <\/strong>(Gruppo Valore Outdoor) is the name of a spontaneous group made up of outdoor-specialized companies and retailers<\/strong> that have decided to act to protect the value of their brands and stores.<\/p>

The initiative aims to raise awareness among all Italian retailers<\/strong> in the sector about the timing of end-of-season sales, with the goal of postponing the start of sales to a period more suitable for the outdoor market. Currently, national regulations\u2014with some local variations\u2014set dates that are too early, preventing regular sales and negatively impacting store margins.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Join GVO.
Submit the registration form<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tRegister here<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Brands Participating in the Initiative<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The GVO<\/strong> project aims to provide a self-regulated response by postponing the start of sales by approximately one month. This timeframe is considered fair and beneficial for both the industry and retailers, making commercial dynamics sustainable for both without compromising product value or consumer benefits. Consumers will thus be able to make purchases at a fair price, at the true end of the sales season.<\/p>

A significant number of leading brands in the sector have supported the initiative, including: AKU ITALIA SRL, CALZ. SCARPA SPA, C.A.M.P. SPA, FERRINO & C. SPA, FIZAN SPA, GARSPORT SPA, JV INT. (SOLES BY MICHELIN), LA SPORTIVA SPA, MASTERS SPA, MGM SPA (KAYLAND, TREZETA), NOV.ITA SRL, OBERALP SALEWA SPA, PANORAMA DIFFUSION SAS, STECOLFLEX (REDELK, SPORTSPHERE), VIBRAM SPA.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Promote the initiative within your store<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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For the benefit of all, it is essential that as many retailers as possible join this important project.<\/p>

We have created a visual graphic with a message aimed at end consumers, designed to protect not only the value of the mountains but also\u2014most importantly\u2014the products and companies that represent them. Retailers will be provided with a communication kit for both their stores and social media channels.<\/p>

The message focuses on preserving value, responding with a \u201cNO THANKS<\/strong>\u201d to the idea of a \u201cHALF-SIZED MOUNTAIN<\/strong>,\u201d and informing that end-of-season sales are simply postponed to the true end of the sales season.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tDownload the communication kit<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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PROTECTING THE VALUE OF THE MOUNTAINS<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The support of everyone will be essential to promote and implement GVO!<\/p>

Italian Outdoor Group invites you to join this important initiative. We are confident it can send a strong signal to the outdoor world.<\/p>

Please complete the registration form by December 14, 2022.<\/p>

For any further information, the Assosport offices are at your full disposal (ref. Marisa Bosa, +39 349-7761964).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tsign up here<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

\u00a0 We defend the value of the mountains, of the products, and of the companies that represent them.Because we believe that a few weeks on sale should not compromise months or years of research and innovation, along with the work of the women and men who dedicate themselves every day to offering the market excellent […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-14283","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nGVO montagna dimezzata | Italian Outdoor Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/italianoutdoorgroup.it\/en\/gvo-montagna-dimezzata\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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